Compliant with AHPRA’s 2025 Guidelines for Advertising Non-Surgical Cosmetic Procedures
Purpose of This Document
This information is provided to promote transparency, support informed consent, and uphold ethical advertising standards in healthcare.
All treatments described below are:
Elective and optional
Cosmetic in nature, not therapeutic
Not medically necessary
We do not use or endorse testimonials, promises of results, or guarantees of outcomes.
Images shown in any form of marketing are generic and not of real patients; they should not be interpreted as examples of expected or typical results.
Patient Responsibilities
Before proceeding with any cosmetic dental procedure, patients are expected to:
Follow all pre- and post-treatment instructions, attend reviews, hygiene appointments, and follow-ups as recommended
Notify the clinic promptly if any discomfort, dissatisfaction, or complications occur
Maintain excellent oral hygiene and use retainers or splints where prescribed
Understand that cosmetic work typically requires lifelong upkeep, with repairs or replacements at the patient’s own expense
Ask questions and ensure a full understanding of the risks, alternatives, and limitations before treatment begins
General Risks Associated with Cosmetic Dental Procedures
Cosmetic dental treatments may involve:
Temporary sensitivity, gum irritation, or general discomfort
Fracture, detachment, or gradual wear of restorative materials
Colour or shape mismatch, or dissatisfaction with appearance
Requirement for future replacement or maintenance
Possible need for corrective or additional dental work
Ongoing costs not included in the initial treatment plan
Procedure-Specific Information
Porcelain Veneers
Porcelain veneers are thin ceramic shells custom-made to improve the colour, shape, or alignment of teeth.
Procedure Outline
Consultation, photographic records, and mock-up (Trial Smile)
Minimal enamel removal and placement of temporary veneers
Final bonding and review appointment
Risks and Considerations
Enamel removal is permanent and irreversible
Possible sensitivity or, in rare cases, the need for root canal therapy
Chipping or detachment due to trauma or poor oral habits
Colour or shape may differ slightly from expectations despite careful planning
Lifespan is typically 10+ years but varies with oral habits and care
Additional Notes
Night splints or retainers may be advised to prevent damage
Habits such as grinding, nail-biting, or smoking reduce longevity
Replacement and maintenance should be anticipated over time
Composite Veneers
Composite veneers are applied directly using tooth-coloured resin, usually completed in one or two visits.
Typical Lifespan: 3–5 years
Benefits: Lower cost and generally reversible
Risks and Limitations:
Higher risk of chipping, staining, or surface wear
Colour stability is less than porcelain
May require more frequent polishing or replacement
Six-monthly maintenance cleans recommended
Increased failure risk for patients who grind or clench without protection
Composite Bonding
A conservative treatment to correct small chips, gaps, or uneven shapes using tooth-coloured resin.
Risks:
Resin may chip or stain over time
Typically lasts 3–5 years before needing renewal
Regular maintenance or replacement may be required
Orthodontic Aligners (e.g. Angel Aligners)
Clear aligners gradually move teeth using a series of custom trays.
Advantages:
Nearly invisible and removable
Easier cleaning and hygiene maintenance
Digital preview of expected movements
Risks and Limitations:
Treatment may fail if aligners are not worn 22+ hours per day
Possible gum irritation, tooth soreness, or dry mouth
Attachments may loosen and need replacement
Temporary lisp or altered speech
“Black triangles” or relapse may occur if retainers are not used
Some cases may require additional orthodontic intervention
Not suitable for all patients (e.g. implants or severe malocclusion)
Patient Commitments:
Consistent aligner wear as directed
Maintain oral hygiene and avoid sugary drinks while wearing aligners
Attend regular progress reviews (every 6–8 weeks)
Wear retainers long-term after treatment completion
Crown Lengthening / Gum Recontouring
This procedure adjusts gum and sometimes bone levels to increase visible tooth length, either for cosmetic improvement or to allow proper crown/veneer placement.
If Followed by Restorations:
Gum/bone reshaping provides space for crowns or veneers
Healing period of approximately 10–12 weeks before next stage
If Cosmetic Only:
Performed to reduce a “gummy smile”
Risks:
Post-operative swelling, bleeding, or infection
Tooth sensitivity, gum recession, or food trapping
Temporary numbness or jaw discomfort
Possible creation of small open spaces between teeth
Crowns and Bridges
Used to strengthen damaged teeth or replace missing ones.
Risks and Limitations:
Temporary sensitivity or the future need for root canal therapy
Potential for fracture, chipping, or loss of cementation
No guaranteed lifespan; depends on hygiene and bite forces
Gum irritation or food impaction possible
Short-term discomfort or bite adjustment may be needed
Aesthetic results cannot be absolutely guaranteed
Internal Bleaching
Used to lighten a discoloured tooth that has undergone root canal treatment.
Risks:
Internal or external root resorption (rare)
Uneven or insufficient whitening
Pain or relapse of discolouration
May require further restoration afterwards
Alternatives include no treatment, veneers, or crowns
In-Chair Whitening
Professional whitening performed in-clinic by the dental team.
Risks:
Temporary sensitivity or gum irritation
Pre-existing white spots may appear more prominent
Whitening effect fades gradually; repeat sessions may be needed
Individual results vary, and some teeth whiten less predictably
Take-Home Whitening
Custom-made trays and whitening gel for home use.
Risks:
Same as in-chair whitening: tooth sensitivity or uneven whitening
Temporary gum blanching may occur
Whitening results are not permanent and require maintenance
Financial Disclosure
Any advertised prices will clearly indicate whether GST is included and specify what is covered.
Additional treatments, corrections, or ongoing maintenance are not included in the initial quote and will be discussed at consultation.
Fees are subject to change, and quotations remain valid for 90 days from issue.
Final Notes
All cosmetic dental procedures carry inherent risks and are not required for oral health
Testimonials, before-and-after photos, or guarantees are not used in our advertising
Patients are encouraged to ask questions and seek a second opinion if uncertain
Informed consent is mandatory before proceeding
Treatment outcomes vary by individual, and ongoing review appointments are essential for long-term success